This is an excerpt from the Muse Storytelling Blog. Please go to musestorytelling.org for more great posts, tips and tools on cinematic storytelling. This article was written by Kathryn Giroux and published on January 29, 2018 at Muse Storytelling. All rights to this post belong to Muse Storytelling.
What is a teaching story?
A Teaching Story is used to share a lesson or educate somebody on the why and how of a new skill. By wrapping information in story, you not only better connect an audience, but you help an audience to absorb that lesson or skill in a lasting way.
A group of neuroscience researchers from Princeton University discovered a phenomenon called neural coupling. When a person hears a well-told story, the physical activity in the listener’s brain mirrors that of the storyteller’s brain. So whether you learn a lesson yourself, or hear someone else’s experience of coming to that conclusion, your brain reacts in the same way.
This is part of why using stories is so incredibly powerful.